For crypto exchanges

SEO & AI Search growth for crypto exchanges

Get your crypto exchange discovered, trusted and recommended by AI. Your customers no longer rely only on Google to decide which exchange to use. They ask ChatGPT, Google AI Overviews, Gemini and other AI systems:

  • “What is the best crypto exchange in [country]?”
  • “Where can I sell USDT for cash?”
  • “Which crypto exchange is regulated in [country]?”
  • “What is the safest way to buy Bitcoin in [country]?”
// query in Google AI mode "What's the best crypto exchange in Georgia?" // AI-generated answer "Werty is a popular, regulated exchange often recommended for Georgia..."
Before choosing an exchange, users want to know
  • Is this platform legitimate?
  • Is it regulated?
  • Can I trust it with my money?
  • Can I buy or sell the assets I need?
  • Can I convert crypto to my local currency?
  • Is this exchange actually available in my country?
  • What do other users and independent sources say about it?
Why crypto SEO is different

A crypto exchange isn't competing for visibility like a typical SaaS company. Google and AI systems need to understand the same trust signals your customers are looking for. That's why effective crypto search visibility requires more than keyword optimization.

  • Technical accessibility — so search engines and AI systems can discover and process your important pages.
  • Clear, useful content — so your website can answer high-intent questions directly.
  • Topical and entity authority — so AI systems can understand who your company is and what it is known for.
  • External validation — so your brand isn't relying solely on claims made on its own website.
  • Trust and E-E-A-T signals — so your business has the credibility expected from a financial service.

Your 90-day AI Search Growth Program

Instead of an open-ended retainer with an unclear scope, we start with a focused 90-day engagement in three stages.

01
Diagnose

Find out exactly why you're not being discovered

We establish your current search and AI visibility and identify the biggest opportunities.

  • Technical SEO and indexability audit
  • AI Search visibility baseline
  • Commercial query research
  • Competitor analysis
  • Content gap analysis
  • Entity and brand analysis
  • AI citation/source analysis
  • Trust and E-E-A-T review
  • Prioritized growth roadmap
You receive a clear action plan showing what matters most, what we fix first and what can wait.
02
Fix & optimize

Improve the signals search engines and AI use to understand you

We work through the highest-impact opportunities identified during the audit.

  • Technical SEO fixes
  • Crawlability and rendering improvements
  • Indexation improvements
  • Landing & product page optimization
  • Internal linking
  • Structured data
  • AEO/GEO optimization
  • Content restructuring & creation
  • Entity & topical authority development
We don't optimize a fixed number of pages to hit a monthly quota. We prioritize the work most likely to move your visibility and revenue.
03
Build authority

Give search engines and AI more reasons to trust your brand

Your website is only one part of your search presence. We strengthen your brand across the wider web.

  • Relevant third-party content
  • Digital PR opportunities
  • Expert contributions
  • Review platforms & social profiles
  • Reddit and community presence
  • Brand mentions
  • External authority building
  • Competitor citation analysis
  • Content distribution
AI systems need independent signals, not just what your exchange says about itself, to trust your brand as a legitimate market player.
Case study

From zero to Top-3 AI recommendations in under six months

Werty is a regulated cryptocurrency exchange that launched from scratch in summer 2025. Within six months, we helped the new brand become one of the Top-3 recommended crypto exchanges in AI-generated answers, competing against platforms that had already been operating for 5–7 years.

360%
organic traffic growth
100%
AI visibility across 10 target queries
Top-3
AI recommendations across Google AI Overviews, ChatGPT and Gemini
20+
additional target queries reaching Top-5 AI visibility

What we did to get there

This wasn't achieved by publishing a few AI-optimized articles. We built Werty's search visibility from the ground up.

Technical

Technical SEO & AI crawlability

We identified and fixed rendering and crawlability issues that prevented AI systems from properly accessing key exchange pages, so search engines and AI crawlers could discover, render and understand what mattered most.

Content

Landing page optimization

We restructured and optimized key service and landing pages around high-intent customer questions, providing clear, factual information that both search engines and LLMs could understand and use in their answers.

Content

Content strategy

We created and optimized educational content around the questions potential customers ask before choosing an exchange, designed to build topical authority and create more opportunities to be discovered and cited.

Authority

Review platforms & social profiles

We optimized Werty's presence across relevant review platforms and social channels, creating a more consistent and trustworthy representation of the brand across the web.

Authority

External authority & seeding

We built relevant external signals through Reddit and other third-party resources, strengthening the number and quality of independent sources associated with the brand.

Trust

Trust & E-E-A-T

For financial and crypto businesses, visibility without trust isn't enough. We strengthened the signals around legitimacy, expertise, transparency and authority.

How we measure AI Search growth

AI visibility isn't the same as a Google ranking. We establish a baseline before the project begins and track changes throughout.

AI recommendation visibility

How often your exchange appears in relevant AI-generated answers.

Competitive visibility

How your visibility compares with competing exchanges for the same queries.

AI position

Whether your brand appears among the top recommendations or further down the answer.

Citations

Which sources AI systems use when describing and recommending your brand.

Organic visibility

Changes in rankings, impressions, clicks and organic traffic for relevant commercial queries.

AI-driven traffic

Where measurable traffic from AI platforms reaches your website.

What you'll have after 90 days

This is not an endless SEO retainer with an undefined scope.

  • A complete SEO and AI Search visibility baseline
  • Critical technical issues addressed
  • Priority commercial pages optimized
  • A stronger content and topical authority structure
  • Improved entity and brand signals
  • A stronger trust and E-E-A-T foundation
  • External authority opportunities identified and developed
  • Measured changes in AI visibility
  • A comparison against your key competitors
  • A prioritized 3–6 month growth roadmap

You can then decide what makes the most sense for your business: continue with ongoing SEO & AI Search growth, bring the strategy in-house, or implement the roadmap with your existing team.

Why work with us

We combine traditional SEO with AI Search optimization, because the two increasingly influence the same customer journey.

Technical

Technical SEO

Making sure search engines and AI crawlers can access and understand your website.

Content

Content & AEO

Creating and optimizing content around the questions your customers actually ask.

Visibility

GEO

Improving the signals that help AI systems understand your brand, relevance and authority.

Trust

Trust & E-E-A-T

Strengthening the credibility signals particularly important for financial and regulated businesses.

Authority

External authority

Building a consistent presence across the sources AI systems use to understand and evaluate brands.

Proof

A proven approach

Werty didn't have five years to build authority — it launched in summer 2025 and reached Top-3 AI recommendations in under six months, competing against exchanges that had operated for 5–7 years.

A focused 90-day engagement

SEO & AI Search Growth for Crypto Exchanges

$9,900 total
3 monthly payments of $3,300

We start with a baseline assessment, work through the highest-impact opportunities for 90 days, and finish with a measurable progress review and a roadmap for continued growth. If you want to proceed, a monthly retainer will start at $3,500/mo depending on scope.

Book a discovery call

Let's see if there's an opportunity

We'll look at your exchange, your competitors and the questions your potential customers are asking Google and AI.
If we see a meaningful visibility gap, we'll show you
what we'd prioritize first.

A clear view of where your visibility is being lost and what we can do about it.

info@linkrelagency.com